philleif

Sports & Gaming

I've worked to give numerous brands across fantasy, betting, and sports the boost needed to gain a competitive edge and build their audience through customer research, growth & influencer marketing, branding, and product strategy.

Brand Experience—
  • Nike
  • NBC Sports
  • Fantasy Life
  • PrizePicks
  • BetFred
  • Monkey Knife Fight
  • Bally's
  • TradeFan
  • DSG
  • USOC
  • Sharp
  • OddsChecker
Selected Case Studies—

HPL Digital Sport

In partnership with HPL, an NYC-based marketing agency, I launched a new division focused on the new legalized sports and gaming industry. I provided strategic and strategy, creative, and marketing services for over a dozen startups and established sportsbooks.
Services—
  • Brand strategy
  • Design & art direction
  • Influencer marketing
  • Paid media
  • Social media
  • Market research
Selected Clients—
  • NBC Sports
  • Aver
  • Monkey Knife Fight
  • FFPC
  • SharpLink Gaming
  • Sharp
  • OddsChecker
  • Dynasty Owner
  • Fantasy Life
  • BettorEdge
  • 888
  • Quarter4
  • Superdraft
  • Alarm Sports Network
nike
nike

Nike

Working with the brand as a client over eight years, I provided Strategy, Creative Direction, Design, and Production services for some of Nike’s most iconic cultural marketing initiatives.
Accomplishments—
  • Digital, film, editorial, and experiential creative direction
  • Created best in class, cultural marketing programs with NRG, Women's Training, Running, and SB groups
  • Developed ‘New York City Bridge Runners’ into a globally iconic running club, helping Nike to rebrand the face of urban running
  • Designed, Programmed, and Produced Bowery Stadium, a multi-functional retail, sports, and experiential gallery space
  • Global digital strategy for launch of Nike Flyknit
nike
nike

OnlyPicks

The OnlyPicks app caters to all sports fans, from casual followers to seasoned pickers. Track your personal performance in detail with a comprehensive statcast that keeps tabs on your wins and losses. The clean and intuitive user interface makes navigating games, players, and leagues a breeze. Fans can subscribe to their favorite cappers and gain valuable insights to inform their own decisions.
Design & Development Stack—
  • Figma
  • React Native
  • Next.js
  • Supabase
  • Stripe
  • Real-time sports & odds data feeds
onlypicks
onlypicks