I worked with COS, which doesn’t use traditional forms of advertising, to concept and execute a campaign to coincide with their launch in the US market.

The Details campaign lasted across 12 months of partnership, in which we invited like-minded collaborators and creatives to amplify our message from NYC to LA. A global expansion into Seoul, Toronto, and other cities became testaments to the platform's versatility and global potential.

The acquisition campaign beat expectations, exceeding the target by a remarkable 54%. This momentum continued, with a strong initial adoption rate – a full 10% of new subscribers purchasing on the very first day.

Over the course of six years, I worked closely in partnership with The Standard to make groundbreaking work in the hospitality industry.

From events and installations, to websites, photography commissions, short films, and social media platform launches, I helped to bring their brand to life on a contemporary stage.

Working with the brand as a client over eight years, I provided Strategy, Creative Direction, Design, and Production services for some of Nike’s most iconic cultural marketing initiatives.

In the booming direct-to-consumer fashion market, where basic essentials reign supreme, Bill Blass, a brand known for its sophisticated style, needed to differentiate itself. While basics are a popular consumer choice, they often carry negative connotations – associated with being bland and lacking in individuality.

The "Beyond Basic" campaign. This initiative aimed to reposition Bill Blass within the direct-to-consumer landscape, highlighting its commitment to offering fashion that is anything but basic.

I partnered with Gap’s marketing team to develop a content strategy and creative that better positioned and connected the brand with millennial audiences, redefining Gap’s global content strategy and aesthetic.